DIGITAL MARKETING
Social Media Marketing (SMM) is the branch of Digital Marketing that concerns all communication and marketing strategies developed on social networks.
Social media are a strategically essential resource supporting marketing, communication and sales activities. Their current role within the Customer Journey makes them an indispensable touch point to manage for anyone who wants to attract the attention of their target audience.
Azienda Digitale combines IT expertise with digital communication. In addition to digitalizing companies through IT hardware, we also help companies grow on social channels through advertising and marketing, reaching customers for your brand and acquiring new followers and potential clients.
A marketing plan does not start from nothing. Before beginning to write it, it is necessary to answer three fundamental questions about the business strategy:
- what is the core business? And what will it be in the future, if it changes?
- who are our customers? And who do we want them to be in the future?
- What distinguishes us and what should distinguish us from our competitors?
Only when we have clearly defined the mission and value proposition of our company (or of our product; the process does not change) can we start working on our marketing plan.
The creation of a marketing plan is divided into five steps:
1. Context analysis
2. Definition of objectives
3. Strategic planning
4. Implementation of strategies
5. Results monitoring
This framework is valid for anyone involved in building a marketing plan, whether it is the marketing department of an entire company, a product manager or a freelancer. What naturally varies are the objectives, the work organization, the resources and the available timelines.
